Tito’s Burritos & Wings
Marketing Adventure
Katelyn Molloy
Thesis Overview
For my Senior Thesis Project, I combined my newfound interest in marketing with my interactive multimedia skill set in order to create a marketing campaign for Tito’s Burritos & Wings. This involved the design and launch of a new set of merchandise, filming and editing a “sizzle” video, and improving the restaurant website. While this adventure in marketing centered around three tasks to complete,
My Process
Merchandise
For the merchandise aspect of this project, I first conducted multiple surveys on Instagram and Twitter in order to gather an understanding of what clothing items our audience would be interested in purchasing. After narrowing down the results, I then began creating rough designs of those pieces using Photoshop so that I could provide my marketing team with a visual of the product in a few differe
Web Design
For the website aspect of this project, I specifically chose to focus on the creation of two new pages titled “Tito’s Tribe” and “Tito’s Team.” The “Tito’s Tribe” page will spotlight our “Tribe Member of the Month” which is essentially our employee of the month that is chosen based off of the nominations of the entire staff. The “Tito’s Team” page will then be our staff page which highlights each
Videography
For the videography aspect of this website, I was able to borrow equipment from the AIMM Cage in order to record more quality content which was necessary to create an effective promotional video. I filmed at all 5 restaurant locations but it was a challenge because with COVID- I was not able to get all of the shots that I had imagined. For example, I only had the equipment for a certain period of
Reflection
Although everything did not play out precisely as I imagined, I still learned so much from this thesis project. I learned how to collaborate with merchandise companies, how to effectively design branded clothing, how to code/design within our BentoBox website platform, how to use photoshop more effectively, how to utilize criticism, how to more effectively collaborate with a team, how to use new c
